Content creators are the thought leaders of the digital world. Some step into the spotlight as industry experts, while others prefer to work in the background, building content for the brands and companies they represent.
Wherever you sit, and whatever media you specialize in, there are a few basic rules that will allow you to maximize your reach and impact.
Ensure the following tips are worked into your content creation strategy, and you’ll be on-track for a successful career:
1. Spot the trends before they’re trends
As a content creator, you’re already well aware that you need to be a fountain of knowledge for everything related to your industry. However, the most successful content creators take this several steps further.
Here’s what it takes to get ahead of the game:
- Stay up-to-date with the news and trends, not just in your industry, but in related industries
- Follow key stakeholders on social media
- Keep abreast of changes to legislation and regulations
- Always be on the lookout for opportunities and threats
- Put yourself in the shoes of your target audience – what are they excited about? What are they worried about? How can you help them?
By making these activities part of your daily routine, and approaching them with a sense of curiosity and exploration, you’ll set yourself up to be able to predict trends before they happen. In the fast-paced digital world, any content creator who can preemptively solve problems and keep people up-to-date on the latest in the industry will shine out from the crowd.
2. Know your target market
It’s essential that you know your audience with as much clarity as you understand the technical aspects of your industry. This means more than just collecting demographic information. As a content creator, you need to connect with your audience and get a feel for the personality types that are drawn to your niche. What motivates them? What excites them? What are their fears and challenges?
Of course, there are many more questions to ask. However, the main takeaway point here is that you should never operate on assumptions when it comes to your target market. Do this, and you’ll be just another mediocre content creator in their minds.
3. Never stop learning
Whether you’re writing blogs, creating infographics, or filming YouTube videos, there’s never a point at which you’ve learned enough and can sit back and coast the rest of the way.
Technology, techniques, and industry standards are always changing, so make sure you keep up with this by educating yourself on the latest content creation methods.
4. Develop a clear voice and be consistent
Whether you’re creating content as an individual or on behalf of a brand, you need to let some personality shine through. Content creation is about more than just expressing a core message. If you want to be successful, you need to express it in a way that truly connects with your audience.
The problem here is that voice development takes time. If you have a demanding content calendar, it can be difficult to crank out an endless stream of personality-packed articles or videos. If this is a problem for you, it’s worth dedicating a few hours to developing the voice you want to project. The good news is, if you’ve done the research suggested in the point above, you’ll be well-placed to know what kind of voice will work in your industry.
Once you’ve done the work to develop your voice upfront, it becomes easier and easier to slip into that personality and create well-crafted content, even on a tight deadline.
5. Be a storyteller
Stories are central to human civilization. The stories we choose to hold onto, and the way we tell them, are responsible for shaping our lives, on an individual and societal level. Never underestimate this powerful, creative tool.
A well-placed story can do many things for you as a content creator. They’re attention-grabbing (who doesn’t love a good story?), they place your message in the real world, and they allow your audience to place themselves in the narrative. This is an effective way to get people invested in your message. Just make sure your stories and examples are always relevant.
How do you define success as a content creator?
Of course, there are many other things you’ll need to master to be a successful content creator. From SEO and keyword research to lead conversion and client management, the list of areas you need to be proficient in is intimidating. However, if you keep researching, keep creating, never stop learning, and you’ll be on a strong upwards trajectory.
Do you have any questions about pursuing content creation as a career? Or perhaps you have a killer tip that wasn’t listed here? Feel free to leave a comment below and we’ll get back to you.