If you’re running any kind of business from home, then social media platforms like Twitter should be central to your brand promotion. Once you have a solid social media strategy in place, and a decent following accrued, you may be surprised to learn that there are many more ways to turn Twitter to your advantage.
With a total audience of 330 million, 145 million of whom are active on the platform every day, you won’t find a shortage of money-making opportunities on Twitter. What you will find is that you need to be careful with which ones you take up, and how often you promote them. Your followers will not hang around long if you become a spammy promoter who only ever shares content designed to make you money.
As with all things in life, it’s important to find the right balance and work with the right people. To help you do this, we’ve compiled a list of viable ways to monetize your Twitter account.
Get paid for your tweets
Sites like PaidPerTweet and SponsoredTweets will connect you with companies willing to pay for tweets and retweets. The main thing you’ll need to bring to the table is a sizeable following. To make anything even approaching decent money, you’ll want to have a minimum of 2,000 Twitter followers.
The bigger your audience, the more influence you have, and the more money you’ll be able to earn from these tweets.
Of course, as we mentioned, you can’t just make your entire Twitter presence revolve around money-making tweets. Nor should you ever put your name to a company you don’t have faith in.
If you were to simply take every paid tweet opportunity that came your way, you’d end up sending a confusing message to your followers. If you’re promoting a vegan food delivery service one day and a beef jerky brand the next, people are going to assume you’re just in it for the money and all the trust you worked so hard to build will be lost.
So, keep your promotional tweets on-brand, and take a moment to check that the companies you partner up with are legit. In addition to this, you’ll want to make sure you’re pumping out plenty of quality unsponsored content as this will keep your existing followers engaged and help you attract new ones.
Promote your products on Twitter
You can, and should, promote your own products and services on Twitter. You can do this via tweets of your own and by encouraging customers to share their experiences with your brand.
Offering special discount codes to your Twitter following is a great way to keep people engaged and retweeting while driving sales. You can also run competitions, offering a bundle of goodies to a randomly selected follower who retweets one of your posts.
Promote other people’s products on Twitter
For this strategy, you can partner up directly with brands that offer products or services that complement your own, or you can use affiliate networks to find complementary companies (click here for a detailed guide on affiliate marketing).
So, for example, personal trainers might promote a brand of fitness equipment they use or their favorite protein powder. Photographers, meanwhile, might promote the camera or tripod they love most. If you go about product promotion in this way, you’ll be offering value to your followers and making a bit of money at the same time.
Once again, it’s essential that you don’t spam your followers with endless promotional posts. You also need to follow the Federal Trade Commission’s guidelines and always make it clear when your tweets are sponsored.
Monetizing your Twitter account: final thoughts
The most important thing to keep in mind when monetizing your Twitter account is to tread lightly. Follow the old “less is more” adage with your sponsored posts. This works to your advantage in more ways than one.
We already mentioned that you’ll do a better job of keeping your audience engaged if you keep your unsponsored content high. However, you’ll also boost your chances of people having faith in your recommendations if you only ever promote a few select products.
Imagine two celebrities are promoting an online training program. One posts tons of hilarious content that you love retweeting, while the other seems to flip-flop between products, sharing a different one every day. Which endorsement would you be more inclined to trust?
Focus on the quality you’re giving your followers rather than the money you might make, and you can’t go wrong.
Do you have any questions about monetizing your Twitter account? Hit us up in the comments below and we’ll get back to you as soon as we can.